The Exchange

Featured Posts

2012 APTA Marketing and Communications Workshop This national workshop was held February 26 - March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications...

Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests. Check out...

Presentations from the 2011 APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California. The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

Surveys

Since it’s inception in 2005, The Florida Transit Marketing Network has surveyed Florida Transit Agencies on various marketing topics in order to provide a resource for other agencies to learn from. The following topics have been surveyed. Click on the links below to download the survey data in excel format (.xlsx). Since Survey #8, the surveys were designed using SurveyMonkey and the results are saved to a word file (.docx). All future survey results will be posted in this format.