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2012 APTA Marketing and Communications Workshop This national workshop was held February 26 - March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications...

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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the 2011 APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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Christine Diaz, FDOT District One Commuter Services

Commuter Services Florida Department of Transportation, District One, Program Director 

BIRTHPLACE: New York, Manhattan

EDUCATION: Bachelors in Management & Marketing, Specialization in Corporate Training Development, CPM, MOUS, Train the Trainer and Field Instructor

PROFESSIONAL HISTORY: Over 15 years of marketing and management experience working in private, non-profit, federal, and state government

YEARS WORKING IN TRANSIT INDUSTRY: 4 years

YEARS WORKING AT CURRENT JOB: URS Corporation, 4 years as a Consultant – Managing the Commuter Services Program

BIGGEST SURPRISE IN MARKETING TRANSIT: Commuters that have never tried public transit perceive that only people who cannot afford a car use public transit.  “Change is never easy. You fight to hold on, you fight to let go.”

BIGGEST CHALLENGE IN MARKETING TRANSIT: Budget constraints in a large 12 county territory with a small outreach team

COMMUNITY INVOLVEMENT: Fundraising, youth groups, theatrical productions and very active with Church

PERSONAL BACKGROUND: Husband Frank and teenage daughter Bianca

CHILDHOOD AMBITION: Loved performing and dance

INSPIRATION:  Faith in God and Family

FAVORITE BOOK: Enjoy a good mystery suspense novel

FAVORITE COLOR:  Blue and Green

FAVORITE CANDY:   Chocolate with nuts

FAVORITE QUOTES:  A positive attitude brings strength, energy and initiative. ~ Unknown writer

Creativity is contagious. Pass it on. ~ Albert Einstein