Class 1 -Space Coast Area Transit
Target Audience: Riders and New Riders
Project Cost: $3,890
Description: Google Analytics has proven the success of the “We’ve Gone Google Campaign”. The number of visits to RideSCAT.com, including the mobile version of RideSCAT.com for android browsers, has increased by 18.4%.  The Google Trip Planner is used by 48.4% of the visitors to the site.  A video showing how to use the trip planner, placed on the website and on our YouTube channel (both in English and in Spanish), delivers our message electronically for free.  By empowering riders to access Google Maps and use Google Transit to plan their own bus trip from start to finish, the number of questions bus drivers are asked has been substantially reduced, helping to increase on-time trips by 17.6%.

Class 2 -Miami-Dade Transit
Target Audience: Miami-Dade County Residents
Project Cost: $1629.50
Description: The Ridership Campaign message illustrates that transit riders save money by using MDT instead of their vehicles to take them to work, school or any of their leisure activities.  The money saved can be used on items and activities they truly enjoy; i.e. shopping, family vacations, etc.  Reminding commuters about other more cost-effective transportation options available to them proved to be a powerful message during these difficult economic times.  The bright, attractive ads included 30 Ultra Super King bus wraps, 75 Bus Shelter ads, and 2 rail car wraps.  The photography, graphics, layout, and artwork was produced in-house.  The models were transit employees.