Class 1 -LeeTran
Target Audience: Lee County Residents
Project Cost: $1100
Description: LeeTran held a county-wide food drive in partnership with Publix supermarkets to benefit the Harry Chapin Food Bank of SW FL.  A vehicle was parked at all 33 Publix stores in the county, and volunteers “stuffed the buses” with donations, dropping them at the food bank at the end of the day.  The drive collected 72,273 pounds of food and more than $3000.  It received coverage by the local daily newspaper and three television stations, and had extensive radio promotion through a sponsorship by a group of five stations.

Class 2 – JTA
Target Audience: Individuals living and working in Riverside
Project Cost: $2,500
Description: JTA’s Riverside Trolley ridership for the first two weeks leading up to Rides of March event steadily increased an average of 3% each week, about 125 riders.  Results for the actual free ride day showed a full day increase of 14% with off-peak showing an increase of 8%.