Featured Posts

2012 APTA Marketing and Communications Workshop This national workshop was held February 26 - March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications...

read more

Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

read more

Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

read more

Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

read more

Presentations from the 2011 APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

read more

Click here to join!

Signage

Class 1 -Space Coast Area Transit
Target Audience: New and Existing Riders
Project Cost: $2,900
Description: Scan and Ride bus shelter signage encourages riders to scan the Quick Response (QR) code to access the RideSCAT.com mobile site.  After a rider scans the code with their cell phone via any QR code reader app, the Google Maps Trip Planner on RideSCAT.com’s mobile site instantly appears.  While waiting for the bus, the rider can plan their bus trip with Google Maps from start to finish, get step-by-step directions, see the route on a map, view transfers & travel times, get rates, compare the cost of taking a bus verses driving a car, or call the Ride Hotline for assistance.  The number of questions bus drivers are asked has been substantially reduced, helping to increase on-time trips by 17.6%

 

 

Class 2 -Miami-Dade Transit
Target Audience: Golden Passport Riders
Project Cost: $643
Description: The G0lden Passport registration area is consistently full of senior citizens and other customers who visit the Kiosk to obtain their Golden Passports.  The new signage that was produced for the Golden Passport registration area, has received an enthusiastic welcome from customers who visit the kiosk.  Customers had their questions answered by reading the posted information.  This helped them avoid waiting to speak to a customer service agent and in-turn, has cut down on the wait time.  The signage has made a significant difference in the Golden Passport registration area.