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2012 APTA Marketing and Communications Workshop This national workshop was held February 26 - March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications...

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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the 2011 APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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Print Instructional Information

Class 1 – Citrus Connection
Target Audience: Transit Riders
Project Cost: $5,400
Description: With our recent route changes, we introduced a system guide to our riders rather than having 15 individual maps.  The change saved over $600.  The system guide  saved additional money (approx $750), by allowing for multiple brochures.  It also brought many positive comments from the riders.  The system guide also provided more information and was easier to use.  Savings were based on 15,000 quantity ordered.

 

Class 2 – Miami-Dade Transit
Target Audience: Transit Riders
Project Cost: $4,950
Description: MDT updates its Transit System Map on a regular basis.  The most recent update featured a photo of a woman with her bicycle entering Metrorail – promoting MDT’s Bike and Ride program. By prominently advertising the program, our very active bicycling community was overjoyed to see MDT’s effort in promoting other healthly and environmentally friendly transportation options.  A small survey was taken of many transit and bicycle enthusiasts and their response was very positive toward the Bike and Ride program and the Transit map with its cover art, ease-of-use format, instructions and other important transit information.  MDT’s System Map is our most coveted publication.