Print Advertising
Class 2 – Miami-Dade Transit
Target Audience: College Students
Project Cost: $3,835
Description: MDT’s College Discount Program was advertised in the annual Parents Guide for University of Miami and Florida International University. This proved to be an overwhelming success, as evidenced by a sharp spike in the purchase of the EASY Ticket College Pass. The bright and attention-grabbing ad, featuring a young college student, explained in straightforward language the ease of using public transportation and its many additional benefits such as the Bike and Ride Program, Wi-Fi and the ability to receive information about the system directly to their mobile device. Such advantages, coupled with 50% off the full price sticker, no doubt led to the increase in sales.
