Featured Posts

2012 APTA Marketing and Communications Workshop This national workshop was held February 26 - March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications...

read more

Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

read more

Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

read more

Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

read more

Presentations from the 2011 APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

read more

Click here to join!

Online Communications: Website

Class 1 – NWFL Regional Transportation Planning Organization
Target Audience: Residents in NW Florida
Project Cost: $5,000
Description: The NW Florida region was conducting a 10-year Transportation Development Plan, which required public involvement from local residents.  Knowing that transportation projects could be esoteric in nature, easily understood by engineers but seldom comprehended by the public, the “Make Your Mark” campaign was created.  This campaign was developed to proactively engage residents across the NW Florida region (Okaloosa, Bay and Escambia counties) to participate in a survey that would help determine the future of public transit services in their respective areas.

To provide a user-friendly platform for residents to participate, we launched www.Transitsurvey.org.  This website allowed residents to complete the online survey & receive information about Transit Plan progress.  Localized pages were created for respective counties (Okaloosa, Bay & Escambia). Each page offered survey access, bulletins about public events & information about local plan progress.  The site served as the campaign “hub” & was promoted through media coverage, print materials, and events.  From December to August, Transitsurvey.org had 15,830 visits.  A total of 3,038 surveys were completed, exceeding industry public involvement standards by 87%!

Class 2 – Broward County Transit
Target Audience: kids 10 yrs and under, parents, teachers
Project Cost: n/a (in-house)
Description: Transit Kids Corner was launched in April 2011 as an interactive, educational website to teach kidss how to plan bus trips, riding and safety tips and other transit-related information.  The site consists of interactive puzzles, word searches, transit trivia, link to “Safety Tips”, video and more, plus a link to a text-only file with the same content.

As a result of community outreach, print, online and radio promotions, and a link on the County’s Kids’ site page, Webtrend reports the site has 1,441 page visits and 2,460 page views from April 15 through August 31,2011.