2012 APTA Marketing and Communications Workshop This national workshop was held February 26 - March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications...
Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]
Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...
Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests. Check out...
Presentations from the 2011 APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California. The presentations given at the workshop can be downloaded here. Cathy Wolosin,...
Class 2 – JTA
Target Audience: Existing riders using Facebook
Project Cost: minimal cost, work done in-house.
Description: The Jacksonville Transportation Authority’s site was launched in August 2010 and skyrocketed to more than 800 fans in 12 months. They are averaging 20+ new fans per week.
