Class 1 – Space Coast Area Transit
Target Audience: Employees – Riders
Project Cost: $218
Description: The silicone bracelet with the Quick Response (QR) code was distributed to every employee to wear as a tool to inform and educate them on the QR code process so that in turn, they could explain it to the riders.  After the code (also placed inside the bus and at bus stops) is scanned with any smart phone QR code reader, RideSCAT.com’s mobile site instantly appears.  Employees now understand how the QR code works, and will explain to riders that the QR code empowers them to access Google Maps and plan their own bus trip from start to finish.  The number of questions bus drivers are asked has been substantially reduced, helping to increase on-time trips by 17.6%.

Class 2 – LYNX
Target Audience: LYNX Employees
Project Cost: $1,250
Description: The goal for this promotion was to attract attention to the Roadeo event and get employees enthusiastic about participating and/or attending with their families.  The poster helped us accomplish both.  The competition drew the usual number of participants, but there were significantly more employees involved as “judges” and volunteers at staging a carnival of kids games to entertain families.  That, in turn, helped bring more families to the event. Though no records are kept for attendance, nearly 500 people were served at the lunch and long-time employees say it was the best attended Roadeo ever.