Signage
Class 1 – Space Coast Area Transit
Target Audience: Riders/Potential Riders
Project Cost: $537
Description: Space Coast Area Transit received JARC funding to operate and promote weekend and evening service on the SR 520 – A1A corridor. Using the homophones “knight” and “night”, we created a TV commercial that enticed the viewer to listen to our message. “SCAT night service” appeared in our Google Analytics report as a “Search Engine Top Traffic Source”, accounting for 8.37% of the keywords used to arrive at our website. Overall ridership from the prior FY has increased by 14.6%. Furthermore, Routes 4 and 9 which were the routes marketed in the TV commercial, increased at an even greater percentage – 17.6% and 21.7% respectively The increase in ridership on these routes during FY 09/10 assisted us in successfully applying for continued JARC funding in FY 10/11.
