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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Print Instructional Info

Class 1 – Bay Town Trolley
Target Audience:
elementary and middle school (parents)
Project Cost: $5,000
Description: Requests for the the coloring book are non-stop. From public officials in various municipalities of Bay County to almost 100 teachers throughout the district, the coloring book has been in high demand.


Class 2 – PSTA
Target Audience: Disabled Community
Project Cost: $9,000
Description: PSTA provides demand response transportation services for people who, because of their disability, are unable to independently use the regular, accessible PSTA buses. Traditionally, PSTA contracted with one taxi company and one wheelchair van provider, so DART participants were relegated to only one service provider depending on if they were ambulatory or wheelchair bound. On October 1, 2009, PSTA introduced the DART Choice Program that opened up the program to more service providers, thereby allowing customers to choose the provider of their choice. Direct mail flyers were sent to all 8,000 program registrants informing them that they now had the “Freedom to Choose” their service provider. The flyer was accompanied by a large magnet featuring the taxi and van vendors’ direct phone numbers, so the clients could have the information handy at all times.

This change to the program was welcomed by the customer base and applauded by the disability community. The program is running smoothly with few complaints. Several new vendors will be added next fiscal year.