Class 1 – Citrus Connection
Target Audience: Handy Bus (paratransit) riders
Project Cost: $612
Description: We recognized that collecting cash fares on our paratransit service was causing multiple problems for the operations and finance department. After much review, we decided to eliminate cash and accept only bus passes. This mailer explained the change to your riders and introduced an option to ride free and also a promotional pass offer.

Prior to the mailer, we sold an average of 128 passes per month. Since the change, we average 346. We have only had to bill between 5-8 riders per month who have boarded without their pass. Finance department estimates the change saves about $7,000 annually in man hours counting and processing fare boxes.

Class 2 – Broward County Transit (BCT) * Judge’s Favorite *
Target Audience: Kids age 5 to 10
Project Cost: $1,497
Description: The print material was designed to educate kids in a fun way about BCT. Printed in July 2010, this piece was written and illustrated by BCT staff members and is a favorite among kids. Its eye catching cover has caught the eyes of kids which has in turn generated their parents interest in asking questions about transit when they stop at our booth at community outreach events. Usually these choice riders would just pass by. Overall, this piece has opened our direct communication with families as we have been able to successfully encourage them to try transit on the weekend to the beach, library, mall, etc., which most have done and told us about their experience.