Class 1 – Space Coast Area Transit
Target Audience: Weekend and Evening Transit Users
Project Cost: $2,250 for production
Description: Space Coast Area Transit received JARC funding to operate and promote weekend and evening service on the SR 520 – A1A corridor. Using the homophones “knight” and “night”, we created a TV commercial that enticed the viewer to listen to our message. “SCAT night service” appeared in our Google Analytics report as a “Search Engine Top Traffic Source”, accounting for 8.37% of the keywords used to arrive at our website. Overall ridership from the prior FY has increased by 14.6%. Furthermore, Routes 4 and 9 which were the routes marketed in the TV commercial, increased at an even greater percentage – 17.6% and 21.7% respectively The increase in ridership on these routes during FY 09/10 assisted us in successfully applying for continued JARC funding in FY 10/11.

Class 2 – Jacksonville Transit Authority (JTA)
Target Audience: General public (Northeast Florida region)
Project Cost: $6,000 per month
Description: JTA created “Making Moves” to inform the public about the agency’s projects and programs, transportation-related issues and future initiatives in a dynamic news story format. Viewership has far exceeded expectations with the program scoring ratings victories over Wheel of Fortune and the NFL on Fox Pregame Show, as well as other national network shows. This season, JTA expects to reach more than 150,000 viewers on Jacksonville’s top-rated station, WJXT-Channel 4, and thousands more on the web. Equally as impressive is the fact that the 30-minute program is produced almost entirely in-house. To keep costs at a minimum, JTA negotiated a “no-cost” trade for the studio time with a local college. High ratings have allowed JTA to negotiate a less expensive contract for airtime and attract sponsors to offset production costs.