Class 1 – Sarasota County Area Transit
Target Audience: All potential and current SCAT riders
Project Cost: $15,000
Description: The purpose of the video is to explain and educate riders and potential riders of the many services and transportation options available. The effectiveness of the video was measured by reduction of staff time training for paratransit clients. It brought education and awareness to SCAT’s riders on how to properly use the bus service.

Class 2 – Jacksonville Transit Authority (JTA)
Target Audience: General public (Northeast Florida region)
Project Cost: $6,160
Description: JTA’s future transit plans are comprehensive and complex, and communicating the agency’s long-term, multimodal vision to the general public in words alone can be a challenge. To facilitate this process, the agency produced an eight-minute educational video about its future plans for commuter rail, BRT and waterborne transportation, as well as the Jacksonville Regional Transportation Center. The video describes each of the transportation modes and explains how they will be interconnected to achieve JTA’s vision for a seamless multimodal system. In the last year, the Future Plans video has been seen by countless individuals at presentations made by JTA employees throughout the service area. The video is integrated into the JTA Future Plans website, further increasing its audience.