Class 1 – RTS

Target Audience: City of Gainesville residents and tourists
Project Cost: $6,323.80
Description: The Arts and Entertainment campaign was designed to fuse tourism and alternative transportation in the City of Gainesville while helping residents and visitors save money as they enjoy Gainesville’s local entertainment.  For the campaign, six postcards featuring primary local destinations were created and distributed to each location as well as local hotels, convention centers and bed & breakfasts. Interior bus cards of each location were also designed as well as a brochure showcasing the six primary destinations along with other popular locations in Gainesville.

The Arts and Entertainment campaign allowed RTS to promote its service while encouraging local residents and tourists to take advantage of the local cultural and entertainment venues Gainesville has to offer. The success of the campaign benefited public transit as well as local tourism and business in Gainesville.

Class 2 – LYNX  *Best of the Best*

Target Audience: Environmentally conscious commuters
Project Cost: $7700
Description: Transit is a natural ally for the Green Movement and this campaign demonstrated how. The basic color in each design – all by itself – identifies this as an environment-friendly message. Add the icons and pictures and you don’t even need words to see how transit ties into the environment.