Class 1 – StarMetro

Target Audience: Tallahassee Chamber Members
Project Cost: $70.20 (printing)
Description: For StarMetro’s Summer Wheels Pass Program, the Marketing Department designed and printed interior car card signs to promote the program. When comparing June – August 2008 (when the program is active) and June – August 2009, the number of Summer Wheels Pass trips increased 6%.

Class 2 – Palm Tran

Target Audience: Palm Tran Riders/Intermodal Visitors
Project Cost: $3,200
Description: Palm Tran built a new Intermodal Transit Center with 18 bus bays, a kiss-and-ride drop off area and seven covered bus shelters with benches & lighting. The intermodal is a significant improvement over the previous transfer point, but the new set up would require some adjustment on the part of the passengers. To aid in the transition, Palm Tran developed new signage with a new color scheme and logo. Each bus bay is clearly marked for passenger convenience. Directional signs were strategically placed in downtown West Palm Beach to lead commuters from the old transfer stop to the Intermodal.