Class 2 – PSTA

Target Audience: Riders and Potential Riders
Project Cost: $3056 for printed materials, plus staff time.
Description: Service Modification and Ambassador Program – The Marketing Department devised an all encompassing 32 page booklet detailing service changes made in response to a budget shortfall.  This brochure featured the new fares, outlined the new customer friendly ID policy and listed the routes that were combining or had time adjustments.  Also included were the specific maps of the routes that were revised.  To ensure the changes would be fully understood and that no passengers would be left stranded, PSTA instituted a Transit Ambassador Program.  In the later part of September, over 40 PSTA administrative staff members and volunteers participated in a hand holding educational program to provide passengers with information and commuting options in light of upcoming changes. PSTA Ambassadors traveled on buses and staffed transfer points for a total of 360 hours handing out informational brochures and answering questions.  Both riders and Bus Operators alike found this hand pocket guide useful in getting up to speed on all of the changes and were really appreciative of her personalized service provided by the Ambassadors.