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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Print Collateral

Class 1 – Bay Town Trolley

Target Audience: Stakeholders, Elected Officials, Riders
Project Cost: $1,500 for printing and shipping
Description: As part of the strategy for continued correspondence with elected officials and key stakeholders, the Bay Town Trolley obtained local funding for extended and Saturday service for the 1st time in its 12-year history.





Class 2- JTA

Target Audience: Stakeholders, Business, and Politicians
Project Cost: $8,100
Description: Delivering Options, JTA’s latest annual report, reflected back on past accomplishments and looked forward to delivering transportation options for Northeast Florida residents. From providing a brief history of JTA to describing a future filled with thriving transit-oriented developments and a regional transportation center constructed to house the region’s Transportation Management Center and other transit-related operations, the report was shared with local business, community, and government leaders as well as supporters and friends of JTA.