Class 1 – Regional Transit System (RTS)

Target Audience – City of Gainesville organizations with 100 or more employees.
Project Cost – $1,795
Description – In order to gain awareness about the RTS Employee Bus Pass Programs, a print advertisement was designed and placed in a local business-t0-business publication, “The Business Report.”  This publication has a distribution of 5,000 within Gainesville, which includes all local businesses and Chamber of Commerce members. With the Employee Bus Pass Program print advertisement being distributed to business members in Gainesville, the program gained awareness.

Class 2 – LYNX

Target Audience – Commuters who use automobiles to get to work.
Project Cost – $550
Description – LYNX’s campaign was called “Envision Your Ride”.  We wanted people to envision a calm, comfortable commute to work as opposed to the stressful, rush-hour situation most people drive in.  The cup of coffee creates a relaxed mood and the LYNX bus logo inside the cup allows the reader to envision what a satisfying commute might look like.