Employee Communications
Class 2 – LYNX
Target Audience: LYNX Employees
Project Cost: $30
Description: There were a number of elements that made this poster a hit at LYNX. It had personal appeal because LYNX was the first transit system in the country to use the Zimek Disinfecting System. It had timing because the poster was produced at the height of the H1NA flu virus. And it had sizzle because everybody loves a blockbuster. What could have been a very dry, very boring subject, came off as a box-office smash.
