Class 1 – Bay Town Trolley

Target Audience: Potential Riders and Stakeholders
Project Cost: $5000
Description: As a strategic move to reach potential riders and stakeholders, the Bay Town Trolley created a commercial and has since experienced a 46.446% increase in ridership as compared to the previous year (April-August).

Class 2 – HART * Judge’s Favorite *

Target Audience: Residents of Hillsborough County, both transit users and non-transit users
Project Cost: $25,000 production, $80,000 placement
Description: HART produced a television campaign comprised of a total of six spots, three in English and three in Spanish, designed to educate residents about the benefits of transit for our community and to raise awareness about HART.  In a recently completed survey, respondents were asked their impression of HART as an organization. Very positive scores of Excellent or Very Good reached 42%, up from 35% from a similar survey taken in 2005.