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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Electronic Media (Other)

Class 2 – PSTA

Target Audience: Riders, Potential Riders, Elected Officials, Residents
Project Cost: No cost other than staff time
Description: PSTA recently launched a completely redesigned website at PSTA.net, which is awash with brilliant photographs depicting local landmarks and real bus riders. The site is updated regularly so riders will always find accurate information.  Logically organized and simple to navigate, it’s easy to find information about all aspects of PSTA including Bus Schedules, Fares and ID Cards, Online Ticket Store, Google Trip Planner, Suncoast Beach Trolley, Bikes on Buses, Rider Alerts, and Public Meeting Schedules. Visitors can also enjoy a tour of PSTA’s history by clicking through a virtual book, and can visit the Environmental Efforts section to see how PSTA is making a difference for the future too.