Bus Interior (System Self-Promotion)
Class 1 – Citrus Connection *Best of the Best
Target Audience: All Transit Riders
Project Cost: $275
Description: The purpose of the interior ad card was to present a light hearted approach to a very serious and sincere subject. We wanted our riders, while sharing a bus ride with many people very different from them, to understand that our differences make us unique but should never be construed as something to fear or ridicule. The message is meant to provide a simple reminder to respect each other. Numerous riders applauded our effort and based on behavior on our buses some have taken the suggestion to heart. The outreach was to encourage mutual respect among our riders.
