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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Bus Exterior (System Self-Promotion)

Class 1 – Citrus Connection

Target Audience: Non-Bus Riders
Project Cost: $1086
Description: The purpose of this exterior bus rear panel was to provide a “green” awareness to people in vehicles around our buses. We put the layout on the rear panel of 4 buses. We surveyed  people attending a couple of community events in which we participated to get their feedback on the art and the concept. Those questioned told us they thought it was very eye-catching and that the concept was important. We also asked them if the concept would make them leave their car at home to take the bus on occasion. Most smiled and said they would consider it. By raising awareness of public transit even though we didn’t increase ridership, we are pleased with the results.

Class 2 – LYNX

Target Audience: Central Florida Community
Project Cost: $4500
Description: LYNX puts the logos of eight non-profit organizations on a bus that travels regular routes all year. The theme and the artwork – Vital Threads That Form The Fabric Of Our Community – celebrates their contribution to Central Florida. Already six of the eight winners have used the bus as a centerpiece display at their major fund-raising events. They get exposure they can’t afford to buy and LYNX gets a chance to demonstrate its commitment to the community.