Bus Exterior (System Self-Promotion)
Target Audience: Non-Bus Riders
Project Cost: $1086
Description: The purpose of this exterior bus rear panel was to provide a “green” awareness to people in vehicles around our buses. We put the layout on the rear panel of 4 buses. We surveyed people attending a couple of community events in which we participated to get their feedback on the art and the concept. Those questioned told us they thought it was very eye-catching and that the concept was important. We also asked them if the concept would make them leave their car at home to take the bus on occasion. Most smiled and said they would consider it. By raising awareness of public transit even though we didn’t increase ridership, we are pleased with the results.
Class 2 – LYNX
Target Audience: Central Florida Community
Project Cost: $4500
Description: LYNX puts the logos of eight non-profit organizations on a bus that travels regular routes all year. The theme and the artwork – Vital Threads That Form The Fabric Of Our Community – celebrates their contribution to Central Florida. Already six of the eight winners have used the bus as a centerpiece display at their major fund-raising events. They get exposure they can’t afford to buy and LYNX gets a chance to demonstrate its commitment to the community.




