Print Instructional Info
Class I – StarMetro
Target Audience: Essentially every rider: 16-45 years
Project Cost: design – $1500, printing – $4750
Description: Before January 2008, StarMetro published all of its route information in an 80-page, black and white, ten inch book. Each year the marketing department ordered 85,000 copies at a cost of nearly $33,000. After complaints from riders about the big, bulky, hard to carry book, the marketing department reinvented the Ride Guide. The Ride Guide is a new six panel, full color six inch fold out map – displaying the city map on one side and the time tables on the other side in addition to positive rider comments, StarMetro now only spends $14,250 a year on the Ride Guide printing – 56% less than what was spent last year on the same project.
