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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Potpourri

Class I – Santa Rosa County Transit Project
Target Audience: Santa Rosa County Residents and County Officials
Project Cost: $1,335
Description: A campaign was developed to assist in a transit feasibility study for Santa Rosa County. The tagline of the campaign was “What Moves You? Express Yourself.” Based on SRC’s population, an advocacy group was created and identified as the primary target for an electronic email campaign (e-blasts), which educated people to participate in the survey. As a result of 7 e-blasts iver the course of 3 months, 889 people took the survey, of which 588 completed it using the online component. This was far and above the goal of the project.

Class II - Sarasota County Area Transit

Target Audience: Transit agencies within Florida and citizens
Project Cost: $0
Description: After Mr. Beckford became General Manager of SCAT, he met with the Board of Commissioners and began a direction of bringing the SCAT transit system in alignment with the strong Sustainability and Green Initiatives that Sarasota County has led with. With the initial purchase of hybrid electric/diesel BRT-style buses, 25% of the Vehicles in Maximum Service for SCAT Fixed Route were the hybrid buses. SCAT, with the backing of the citizens and the Board, continues to procure hybrid vehicles for integration into its fleet.

One of the SCAT buses, pictured in front of the historic Venice Train Station (which SCAT restored), was chosen for the brochure cover and print items for the topic of the FPTA/CUTR/FDOT “Greening of Transit” Conference held in June 2008.