Class I – Gainesville RTS

Target Audience: All RTS employees interested in living a healthier lifestyle.
Project Cost: $4,000
Description: This campaign was implemented to motivate employees to improve their health. Flyers and posters were created to promote the program, as well as incentives and events. Small index cards were also created for employees to carry with them and articles about the program were published in the RTS Employee newsletter and the City of Gainesville Employee newsletter. Since its launch on May 7, RTS has successfully motivated 35 employees to participate in the program, with approximately 20 losing weight and one employee actually eliminating her type 2 diabetes. Overall, RTS increased its employee awareness about their health and employees are excited to learn how to live healthier lifestyles.

Class II – Pinellas Suncoast Transit Authority

Target Audience: All PSTA Bus Passengers
Project Cost: $1,080
Description: Black History Month is a rememberence of important people and events in the history of people of African descent. This is the first year that PSTA celebrated with an internal employee event, which featured guest speaker Mr. Frank M. Bilue, the regional Civil Rights Officer for FTA and several PSTA employees who reflected on their own experiences on how times have changed. A subtlety attractive program card was designed to convey the agenda. To extend the celebration to PSTA’s Bus Operator’s work environment and our riders; a commermorative interior bus poster featuring Rosa Parks designed to acknowledge the contribution she made through her single act of courage, refusing to give up her seat that changed the face of public transit forever. Since Rosa’s actions during the Civil Rights Movement heavily impacted laws governing public transit buses it was decided to not limit the promotion to the month of February, rather the poster was designed with the statement “not just February,” to show that her contributions deserve year round recognition. The poster is not only beautiful, but the message is effective. Many employees have framed the poster and many more have requested copys for their own use.