Electronic Media (Radio)
Class I – Space Coast Area Transit
Target Audience: Potential transit riders frustrated with ever-increasing gas prices
Project Cost: $800 in production, $10,250 in radio spots
Description: This spring and summer found Brevard residents snapping their fingers, thinking about SCAT and wondering just how much money they could be saving at the gas pump. The snappy tune of this radio commercial sticks in the listener’s head, long after the commerical is over. A radio buy during peak drive times was geared at potential riders that used to fall in the choice rider category but now, due to the ever-increasing price of gas, were now teetering on the choice-necessity rider borderline and needed an extra push to give transit a try… Show me the Money! Transit ridership from July 07-August 08 increased by 18.7% over the prior year’s record breaking ridership.
