Class II – Palm Tran

Target Audience: First-time riders, potential riders, social service agencies
Project Cost: $10,275 – grant funded (50/50 match)
Description:Taking public transportation for the first time can be a daunting task. Palm Tran needed a way to overcome this challenge to attract new riders. A video outlining the basics of public transportation would benefit potential new riders and introduce them to Palm Tran. The goal of this project was to create a video that could be translated into 3 languages and distributed to various social service agencies throughout Palm Beach County.
Using volunteer actors and extras made up of transit agency staff, the video walks viewers through everything they need to know about riding Palm Tran. The Palm Tran 101 video has been shown to groups throughout the county and airs on the local county TV station. This had led to greater public awareness of services. The video provides details about available transit options, including Tr-Rail and paratransit services. The video is used to augment travel training workshops and presentations given by marketing department staff. The video also received a Bronze Telly Award in the area of government relations. The Palm Tran 101 video is an innovative means of introducing the community to public transportation. We are the first transit agency in the State to produce a tri-lingual video. This has enabled Palm Tran to overcome language barriers that previously existed. Local social service agencies are provided with free copies of the training video to show their clients. The video has helped solidify parternships in promoting public transportation between Palm Tran and these agencies.