Bus Interior (System Self-Promotion)
Class I – Citrus Connection * Best of the Best *Target Audience: All riders
Project Cost: $350 (creative and production)
Description: Purpose was to draw attention to the items left on the bus. We haven’t seen a marked reduction but we feel the humorous representation brings the problem to the attention of the riders.
Class II – Sarasota County Area Transit
Target Audience: Sarasota County Library patrons
Project Cost: $3000
Description: Sarasota County Area Transit partnered with the Sarasota County Library system for a National Library Week Read and Ride program. The signs were posted in all SCAT buses, and bus riders who visited one of the Sarasota County Libraries were given two free one-way trip tickets. SCAT distributed 3,000 tickets and all but a few were presented for rides in SCAT buses through the end of May 2008.
