Class I – Bay Town Trolley

Description: With the Implementation of new ride guides, ridership continues to grow. We “rolled out” the new guides in June 2007 and since then ridership has reached 263,835, a 28.5% increase compared to this time last year!

Class II – Miami-Dade Transit

Target Audience: Tourists visiting the Greater Miami area and its beaches
Project Cost: $12,000
Description: Each year, more than 10 million people visit Greater Miami and its beaches. Miami-Dade Transit wanted to provide these visitiors with an easy and convenient way for them to get around without having the hassle of worrying about carrying change or having to purchase an entire monthly pass. Thus, the Visitor Passport allows visitors to travel throughout Miami-Dade County, only for $19 – less than a full tank of gas. A weekly, scratch-off pass allows tourists to choose which days they want to use for unlimited rides on transit to visit the most popular tourist spots in the Greater Miami area. The pass comes inside an attractive and colorful kit that includes a comprehensive transit map that features enlarged areas of Miami Beach and downtown Miami. This map also gives the addresses and contact information of popular shopping malls, attractions, museums, and art and cultural centers. It is a complete guide and ride – all for less than what it would cost to take a tour, or rent a car. Although the pass just launched at the end of May, sales of the pass have exceeded MDT’s expectations.