Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]
Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...
Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests. Check out...
Presentations from the APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California. The presentations given at the workshop can be downloaded here. Cathy Wolosin,...
2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...
Class II – LYNX
Target Audience: Business Owners
Project Cost: $3,000
Description: The challenge was to get the magazine’s “choice” readership to consider using – or have their employees use – carpooling as a means to get to work. The strategy was to appeal to the employer via tax benefits and employees via convenience. The impact was dramatic. The number of registered carpools increased 28 percent in the past year.
