Class I – Manatee County Area Transit

Target Audience: Political/Adminstrative County Decision Makers
Project Cost: $250
Description: This two-sided, four panel brochure was designed/produced in-house and distributed to Manatee County Commissioners/County Administration decision makers during the recent property tax budget reductions. MCAT was proposed for elimination by County Officials as a cost cutting measure. EFFECTIVENESS: By educating/enlightening decision makers of the impact of MCAT elimination would have on Manatee County as well as the economic benefits of a local transit agency, MCAT was spared elimination and only required to cut $500,000 from its annual budget and authorized to continue service expansion and complete capital projects such as new transit stations.

Class II – LYNX  * Best of the Best *

Target Audience: LYNX Employees
Project Cost: $1700
Description: “In the Loop” is a dramatic departure visually from the previous internal company newsletter. Employee response has been 100 percent favorable! The four-color format (previously two-color), the bold expressive layout (previously a plain, standard formula), and reduced size got WOW! responses from employees who previously just glanced at the newsletter.