Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]
Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...
Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests. Check out...
Presentations from the APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California. The presentations given at the workshop can be downloaded here. Cathy Wolosin,...
2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...
Class I – Bay Town Trolley
Target Audience: Trolley riders
Project Cost: $250
Description: Bay Town Trolley was in need of more drivers. To raise awarenes they created an interior advertising panel for inside each trolley. Since the ads were placed, they have received a 50 percent increase in phone inquiries about the position.
