Class I – Lakeland – Citrus Connection

Target Audience: All Citizens
Project Cost: $1275
Description: Open Invitation to residents to join in our anniversary celebration. We have 2 buses promoting the event and anticipate it will increase attendance. We’ve had many positive comments from all segments of the community.

Class II – MDT

Target Audience: Transit riders and non-riders
Project Cost: $3,650
Description: In March 2007, Miami-Dade Transit launched the “Buses on Shoulders” pilot program, which allows Metrobuses to travel on the shoulders of selected highways when traffic slows down to less than 30 miles per hour. The County needed to find a way of promoting the program among all of the drivers who commute to and from the Kendall area. The completely wrapped buses act as rolling billboards, advertising the new program. Drivers, who are stuck in traffic, see the buses roll past them during peak rush hours. With its ability to bypass heavy traffic, the “Buses on Shoulders” buses are an excellent incentive for motorists to get out of their cars and use transit. Miami-Dade Transit has seen a signficant increase in ridership on the buses used for the “Buses on Shoulders” program.