Class I – Polk County Transit Services

Target Audience: TV viewers and internet users in Polk County
Project Cost: $0 to PCTS
Description: Polk Government TV wanted a new and better image. The 2006 Citizen Surveys showed people who have never given the station a chance, thought of it as another boring government station like CSPAN. To improve the image, PGTV put together a Public Awareness Campaign promoting the station’s “Hometown Hosts” of the local programming. Three PGTV buses have been wrapped and have netted great results. The highly visible buses have increased awareness with increased viewer recognition and the 2007 Citizens Survey results show increased viewership on TV and web streaming by over 30 percent. Polk County Transit Services incurred no costs, PGTV paid all expense related to the bus wraps.

Class II – LYNX

Target Audience: Downtown Orlando Commuters
Project Cost: Bus Painting – $5000
Description: The 10th Anniversary LYMMO bus is the object of much finger-pointing – “Look at that!” – as it drives its route in downtown Orlando. The visual is a re-creation of an 8-foot sculpture that stands in front of a prominent new skyscraper in downtown Orlando. It has helped remind people of LYMMO’s presence and the service it offers in the downtown area.