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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Bus Interior (System Self-Promotion)

Class I – MCAT

Target Audience: Anna Maria Island visitors riding MCAT Island Trolleys
Project Cost: $1465
Description: With the desire to expand Anna Maria Island visitor use of MCAT beyond the Manatee Trolley, which serves only Anna Maria Island, this trolley interior was designed to encourage use of the regular fixed route system for tourism activities. The item was designed as an easy pocket guide, emphasizing the destination as well as travel time. MCAT Trolley drivers identify an increase in Trolley rider requests for additional mainland tourism information as well as transit information to get to those destinations at 15% above requests made prior to MCAT initiating the Day Trip interior cards.

Class II – BCT

Target Audience: Teens & Tweens (ages 10-18 years old)
Project Cost: $4200
Description: Broward County Transit partnered with the Broward County Library Division on this project. It is part of BCT’s ongoing campaign to enhance awareness of public transportation to youth. These interior bus placards were reprints of the winning poetry and artwork entries from local middle and high school students through the Art & Poetry in Transit project.