Class I – Lakeland – Citrus Connection (co-winner)

Target Audience: General Community
Project Cost: $3545
Description: This project was designed to generate positive comments from our bus operators, riders and the community at large.  The layout of many happy faces covering a variety of ages and ethnic backgrounds was chosen to illustrate the cross section of the community that rides public transit.  It also was meant to convey the idea that riding the bus is a fun way to get from one place to another.  The bus wrap was only on the bus a short time but it generated positive comments from the Bus Operators and passengers.  We are also using it to promote bus advertising.

Class I – StarMetro (co-winner)

Class II – HART

Target Audience: Riders and potential riders in the Tampa area
Project Cost: $45,000
Description: HART’s express bus services were relaunched with great success by this campaign, and the concept continues to resonate well with riders and non-riders alike. Through a change in branding and image, the agency has truly conveyed to the community their intent to live up to their new tag line, “Changing to serve you better.”