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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Bus Exterior (Commercial Design)

Class I – Polk County Transit Services

Target Audience: Polk County residents without health coverage
Project Cost: $13,100
Description: The Polk HealthCare Plan is administered by the Polk County Board of County Commissioners funded through a half cent sales tax approved by voters to provide health care to eligible residents without health insurance. To promote the plan, three buses were wrapped with the Polk HealthCare Plan logos and information (two English, one Spanish). The buses were used county-wide as a part of a public outreach blitz and participation in the plan has climbed from 2,929 to 14,365 netting a 390.4 percent increase.

Class II – Lynx *Judge’s Favorite*