Featured Posts

Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Special Events

Class I – LeeTran

Target Audience: Mobility Impared residents, all ages
Project Cost: $550
Description: Free Wheelin’ Day is an outreach program to familiarize those with disabilities with LeeTran’s fixed route service. In 2004, it attracted approximately 50 residents who had the opportunity to practice boarding our wheelchair-accessible vehicles.

Class II – HART

Name: 2004 Streetcar Fest
Target Audience: General Community, Potential Riders
Project Cost: $9700
Description: This was the third annual fest held since the grand opening of the TECO Line Streetcar System, a hertiage rail line that connects downtown Tampa with historic Ybor City. This annual event was held to enhance awareness of the system, offer an incentive for the community to visit the line and ride, and to contribute to area economic growth.