Class 1 – Manatee County Area Transit

Target Audience: Current and Prospective Customers
Project Cost: $3,258
Description: With the installation of new fareboxes with magnetic swipe cards, this collateral piece was designed to introduce the new M Card line of bus passes to existing riders and prospective riders. Comparing one typical month between 2004 and 2005, revenue from farebox collections increased 7%. The brochure was designed to hang on the handrails in the bus for exisiting customers. A trimmed down version was mailed to prospective customers upon request for any transit information. 4 separate covers were used to entice riders to read the information more than once.

Class 2 – Jacksonville Transit Authority
Target Audience: City, County, and State Elected Officials, Chambers, Key Media, Partner Agencies, Business Leaders, Leadership Organizations, Planning Organizations
Project Cost: $22,400
Description: This was the 1st ever Annual Report publication produced by JTA. This Annual Report provided the targert audience with JTA’s new and improved business image and enhanced JTA’s chances for future funding opportunities.