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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the APTA Marketing & Communications...   This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2011 FPTA Marketing Awards Info Attention All Transit Marketers - It’s Your Time to Shine! You planned and implemented your advertising campaigns during the year and now it’s time to share your work! The...

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Miami Dade Transit (MDT)

Target Audience: Residents and visitors in Miami-Dade, Broward, and Palm Beach counties
Project Cost: Approx. $9000
Description: This special event was coordinated with local business owners located near the South Miami-Dade Busway to promote the Busway as the best and fastest way to commute to and from the southwestern part of Miami-Dade County. More than 3,000 people attended the event. Ridership on the Busway continues to increase, requiring additional full-size buses to fulfill the demand for more service.