Class I – Space Coast Area Transit

Target Audience: Community at large
Project Cost: $9,000
Description: Employees were asked to submit a paragraph stating what it meant to them to be America’s Best. The employees who took part in the creation of the illustrated bus took pride in the ownership of their contribution, resulting in increased employee moral. The America’s Best Campaign used key words to identify why SCAT won the APTA Outstanding Public Transportation System award. By emphasizing safety, quality, service, community outreach and youth transportation, SCAT branded the image of being Brevard’s transportation experts and America’s Best, therby upgrading the vaule of the brand. Ridership increased by 19.4% during the time period that the illustrated bus was on the road.

Class II – Jacksonville Transit Authority

Target Audience: General Public
Project Cost: $3,640
Description: The ads and general message received media coverage educating potential customers about the cost advantage of using public transit versus a car. In addition, JTA experienced a 14% increase in bus ridership in August 2005.