Class I – LeeTran

Target Audience: Adults 25+, potential home buyers
Project Cost: $7450
Description: America’s First Home was new to our market and needed to differentiate themselves from the market leader, First Home Builders. Our designer expanded upon the patriotic theme of the company’s logo and created a striking ad with which the customers were delighted. We have received many positive comments from the community. The images used in this campaign showed everday people while spotlighting the downside of commuting in a highly congested community. Bus exteriors, print ads, and lighted kiosk displays at area malls were used to communicate the ease of commuting by bus to avoid the hassles of driving in traffic, the risk of another speeding ticket, and to negate being a victim of road rage. This campaign increased public awareness of HARTline as a commuting choice and encourage trial use. This campaign won a Gold Award at the Addy’s sponsored by the Tampa Bay Advertising Federation and the 2005 APTA AdWheel first place award.

Class II – LYNX

Target Audience: Central Florida & Washington D.C. Communities
Project Cost: $1200
Description: LYNX designed a bus featuring military personnel with ties to the Central Florida Community to help the Library of Congress promote awareness of the Veteran’s History Project. The artwork was also featured on bus and rail advertising on the Washington D.C. transit system and seen by over 3 million people.