The Exchange

2011 FPTA Marketing Award Winners are posted!

admin — Fri, 16 Dec 2011 15:59:43 +0000

Pictures and descriptions for the 2011 FPTA Marketing Award winners have been added to the site under the Resources/Marketing Awards tab.

Branding Meets Public Transit Presentation

admin — Fri, 16 Dec 2011 15:52:56 +0000

At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation.

Download (PDF, 2.09MB)

Social Media Online Workshop – Sep 21, 2011

admin — Wed, 10 Aug 2011 15:35:11 +0000

Keeping up with Communication Technology:
An Online Workshop on the Practical Uses of Social Media

Social media and social networking. 20 presenters. 6 hours. FREE.
Wednesday, September 21, 2011 – Mark Your Calendar!

The Transportation Research Board (TRB) is pleased to offer TRB’s first-ever web-based online workshop on social media, specifically developed for transportation agencies. We all know how many new and exciting things are happening with social media and new technology. This event will allow you to discuss these new communication tools with transportation industry experts and your peers from a variety of perspectives. From live panel presentations and interactive breakout sessions to viewing pre-recorded case studies and tutorials, the web-based workshop offers you flexibility to participate as you are able. Plus, you will network with your peers, learn from other transportation professionals, and pick up valuable resources along the way.

WHAT — Virtual Conference – Keeping up with Communication Technology:
An Online Workshop on the Practical Use of Social Media
WHEN — Wednesday, September 21, 2011 (10:00 a.m. — 4:00 p.m. U.S. Eastern Time)
WHERE — Your computer
WHO — You and your entire team (unlimited listeners per connection!)
WHY — Because you can’t afford to miss this!

Agenda
Panel Discussion: Planning and Strategizing a Social Media Portfolio
10:00 a.m. – 11:30 a.m.
Breakout Session: Policy (Four simultaneous group discussions)
12:00 noon – 12:45 p.m.
Breakout Session: Process (Four simultaneous group discussions)
1:15 p.m. – 2:00 p.m.
Panel Discussion: Engaging your Audience
2:30 p.m. – 4:00 p.m.

Case Studies and Tutorials will be available prior, throughout, and after the workshop!
Free Registration Open from August 17 – September 21, 2011
(www.trb.org/conferences/socialmediaonlineworkshop2011.aspx)
This online workshop is being organized by the TRB Committee Communications Coordinators Council and the TRB Standing Committee on Public Involvement in Transportation.

2011 FPTA Marketing Awards Info

admin — Tue, 09 Aug 2011 14:49:32 +0000

Attention All Transit Marketers – It’s Your Time to Shine!

You planned and implemented your advertising campaigns during the year and now it’s time to share your work!

The 2011 FPTA Transit Marketing Awards competition is now upon us. Entry is FREE, and each agency may enter up to four examples of your best work. Winners will be recognized at the awards banquet at the 37th Annual Florida Public Transportation Association (FPTA) conference at the downtown Hyatt Regency Tampa in Tampa on Tuesday, October 18th.

Choose your best work, follow the instructions regarding mounting or audio/visual campaigns and send them off for judging. We know this takes some time and effort, but the recognition for a job well done will more than compensate for the time spent.

All registration information is in the attached Call for Entry document. FPTA Marketing Call for Entries 2011

Click here for the entry form.

The submittal deadline is 5:00pm on Friday, September 16, 2011.

Questions should be directed to Kelly Robertson – email krobertson@bowstern.com and telephone 904.881.7912. For Conference information, visit www.cutr.usf.edu/fpta

Presentations from the APTA Marketing & Communications Workshop

admin — Thu, 28 Jul 2011 17:43:03 +0000

This national workshop was held February 27 – March 2, 2011, in San Diego, California. The presentations given at the workshop can be downloaded here. Cathy Wolosin, Marketing Manager of Citrus Connection in Lakeland, FL presented about “Big Ideas on a Small Budget” at the conference and her presentation is available here.

Understanding the Principles of Market Research

admin — Thu, 09 Jun 2011 19:14:12 +0000

The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session.

Download (PDF, 1.57MB)

If you are using Internet Explorer 7, you may not be able to view the presentation on the site. You must either download it or add google.com to your allowed cookies list by following the directions below:

Go to “Tools” menu
Select “Internet Options”
Click on the “Privacy” tab
Click the “Sites” button
Type google.com in the “Address of website” field and click “Allow”
Close the settings and refresh the page in your browser

2010 FPTA Marketing Award Winners are posted!

admin — Tue, 30 Nov 2010 20:19:00 +0000

Pictures and descriptions for the 2010 FPTA Marketing Award winners have been added to the site under the Resources/Marketing Awards tab. Or you can click to it directly here.

Social Networking and the Sunshine Law

admin — Tue, 02 Nov 2010 18:50:06 +0000

For those of you wondering what Florida’s public records and retention laws require for using social media, please watch this video for an excellent overview on the subject.

Green Transit

admin — Fri, 15 Oct 2010 16:08:39 +0000

The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests. Check out the Green Transit page for more information!

YouTube Videos

admin — Thu, 02 Sep 2010 13:40:12 +0000

A new feature of the website is in the integration of YouTube videos that have been published on the web by transit systems and other transit-related programs. The player on this site shows a sample of some of these videos from around the state. For the full collection, please visit – http://www.youtube.com/user/FTMNExchange. If you have additional videos you would like for the Exchange to add to the list or a channel to subscribe to, please send your request to mistretta@cutr.usf.edu.