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2012 APTA Marketing and Communications Workshop This national workshop was held February 26 - March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications...

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Branding Meets Public Transit Presentation At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation. [gview file="http://www.fl-exchange.com/wp-content/uploads/FPTA-Transit-Branding.pdf"]

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Understanding the Principles of Market Research The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session. [gview...

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Green Transit The “Green” Transit Communications Resource Package contains facts, narrative and graphical tools with relevance to local and statewide transit interests.  Check out...

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Presentations from the 2011 APTA Marketing & Communications... This national workshop was held February 27 - March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin,...

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2012 APTA Marketing and Communications Workshop

Posted on : 29-03-2012 | By : admin | In : Presentations

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This national workshop was held February 26 – March 1, 2012, in Miami, Florida. The presentations given at the workshop can be downloaded here. Kathy Shaw Clary, Communications Director at LYNX in Orlando presented about “The Veterans Transportation and Community Living Initiative” at the conference and her presentation is available here.

Branding Meets Public Transit Presentation

Posted on : 16-12-2011 | By : admin | In : Presentations

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At the FPTA Annual Conference in October, BowStern gave a presentation on Branding and Public Transportation.

Download (PDF, 2.09MB)

Presentations from the 2011 APTA Marketing & Communications Workshop

Posted on : 28-07-2011 | By : admin | In : Presentations

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This national workshop was held February 27 – March 2, 2011, in San Diego, California.  The presentations given at the workshop can be downloaded here. Cathy Wolosin, Marketing Manager of Citrus Connection in Lakeland, FL presented about “Big Ideas on a Small Budget” at the conference and her presentation is available here.

Understanding the Principles of Market Research

Posted on : 09-06-2011 | By : admin | In : Presentations

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The following presentation was given at the 2011 NTI Transit Trainers’ and FDOT/FPTA/CUTR Professional Development Workshop at the Florida Transit Marketing Network Session.

Download (PDF, 1.57MB)

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Presentations from the 2010 Professional Development Workshop

Posted on : 30-06-2010 | By : admin | In : Presentations

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The marketing sessions at the 2010 Professional Development Workshop are available for download.

From the Public Involvement and Advocacy session:

HART – Katharine Eagan

Polk Transportation Authority – Danny Ours

Also:

Getting Your Message Out with Social Media – Phil Winters and Julie Bond, CUTR