NAME:  Kelly Robertson
TITLE:  Senior Account Manager, Kidd Public Relations

BIRTHPLACE:  Alabama (Thank goodness I’ve lost that accent)
EDUCATION:  Florida State University degree in Communication (My blood runs garnet and gold)

YEARS WORKING IN TRANSIT INDUSTRY:  5 years (and a multitude of transit systems in FL)
YEARS WORKING WITH SFRTA:  5 years

PROFESSIONAL HISTORY: Marketing and public relations experience in a variety of industries: government, financial, real estate and transportation.

BIGGEST CHALLENGE IN MARKETING TRANSIT:  Getting transit systems to take the next step into unfamiliar territory: the world of social media. This is an important step toward reaching a new generation and slowly beginning to alter the “negative stereotype” associated with mass transit.

BIGGEST SURPRISE IN MARKETING TRANSIT:  There are endless opportunities for increased exposure through community partnerships, ridership reports, transit trends and more.

COMMUNITY INVOLVEMENT:  Florida Public Relations Association, Tallahassee Network of Young Professionals, Local non-profits

PERSONAL BACKGROUND (family, pets, hobbies, pastimes, etc): I play a mean guitar, spoil my oversized beagle and can’t function without my first cup of coffee.

CHILDHOOD AMBITION:  Famous country singer (Don’t count me out yet!)
INSPIRATION:  Optimism. “Sometimes things have to be believed to be seen.”
FAVORITE BOOK:  For Brain Food: ‘The Tipping Point.’ For a lighter read: ‘The Alchemist’ or ‘The Last Lecture.”
FAVORITE COLOR:  Electric Blue
FAVORITE CANDY:  Chocolate please!