Only 5 agencies (SFRTA, Citrus Connection, WFRPC, JTA, and St. Lucie) responded to the survey and the results varied greatly among this small data set.
- 3 of the 5 agencies were dealing with a reduced budget (1 in the 11-20% range, 1 in the 21-30% range, and one in the 31 to 50% range. 1 agency was not going to see a reduction (SFRTA), and one agency does not have a separate budget for marketing activities due to its small size (St. Lucie).
- What specific area of marketing will be reduced? 1 agency cited promotions, 1 agency cited TV/Radio/Special Projects, and 1 cited it was uncertain.
- How would the agency re-allocate its priorities? fewer promotions, less spent on advertising, and more of a focus on social media and public outreach were answers.
- What are new strategies? 1 agency citied onboard communications to riders encouraging them to contact elected officials
- What are some potential areas for new revenues? Increased emphasis on advertising sales was cited by 2 agencies.